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A promotional hand-out of two hundred Prestige Edition copies of Call of Duty: Ghosts turned ugly this weekend. Held in Italy at the Milan’s Games Week event, Activision had planned to hand out five hundred copies of the title to fans on a first come first serve basis.
Vast crowds had formed around the Activision Booth where this was being held in a relative line, but things slowly turned ugly. Determined to get to the front and secure a copy of the bundle which would have otherwise cost over a hundred Euros, some fans began pushing before acts of violence eventually erupted within the crowd.