Wednesday, 31 July 2013
Games Workshop Lowers Prices!
Pigs have flown, the second coming is on the horizon and somewhere someone has divided by zero. Yes, this is apparently genuine,yesterday evening prices for certain models on Games Workshop's website dropped by a considerable amount. Even more surprising is that this seems to have happened for not only prices outside of Europe, but also those in the United Kingdom. The price drop occurred largely with HQ choices, something which the current edition has been pushing for greater and greater importance in army lists in the sixth edition, but also a number of other products.
While it varies considerably from model to model, price drops seem to be considerable with the likes of Belial dropping by 26% in Canada. Going from $30 to $22 overnight, with similar results in the UK and other countries. Others such as the Eldar Dire Avengers sets have also been noted to have dropped in price, something especially interesting given the fan reaction to changes with that specific boxed set of late.
To make this clear for those who do not know: Games Workshop is best known among its customers for relentless price hikes and high costs. Over the last five years multiple sets such as the Land Raider have seen an additional 50% price increase, while others such as starter sets have doubled in that time.
Further leaps have been seen with other models such as the Dark Elf Executioners which increased from £10-13.00 to above £20.00 following a shift from lead models to resin versions. A move which was met with severely negative PR among a large number of fans as Games Workshop attempted to justify the change with lower production costs. This isn't mentioning the disaster which was the first waves of resin (finecast) models. These were warped and deformed thanks to Games Workshop allegedly still using the lead molds as a cost cutting measure, and isn't entirely uncommon now.
Just to make this clear: This sort of thing is completely unheard of. Games Workshop's sales are non-existent, its bundles seem to barely lower any costs and discounts of any kind are something joked about within the community rather than something to be occasionally seen. As such this is a major change, one which could bode good or ill for the future. Either a sign of the company opting to become more customer friendly, or potential financial trouble. As of yet no statements have been made and there is not enough recent financial information to truly speculate upon the reasons for this. Admittedly however it's unfortunately more likely the latter than the former.
More on this as information becomes available.
Update 04/08/2013 - Prices have apparently returned to normal in Canada for units such as the aforementioned Belial, as have a number of those in the UK. That did not last long. Quite why they bothered with such a drop without notification only to correct it less than a week later is a matter of confusion at best.
Warhammer 40,000 and all related characters and media are owned by Games Workshop.
Image Source: http://www.dakkadakka.com/gallery/301266-Finecast.html